{"id":121915,"date":"2024-10-28T18:04:37","date_gmt":"2024-10-28T17:04:37","guid":{"rendered":"https:\/\/www.munksjo.com\/munksjo-and-the-turkish-market-solid-colors-and-global-reach\/"},"modified":"2024-10-28T18:04:37","modified_gmt":"2024-10-28T17:04:37","slug":"munksjo-and-the-turkish-market-solid-colors-and-global-reach","status":"publish","type":"post","link":"https:\/\/www.munksjo.com\/de\/munksjo-and-the-turkish-market-solid-colors-and-global-reach\/","title":{"rendered":"Munksj\u00f6 and the Turkish Market: Solid Colors and Global Reach"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;13&#8243; back_color=&#8220;color-xsdn&#8220; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;213677&#8243; back_color_type=&#8220;uncode-palette&#8220;][vc_column width=&#8220;1\/1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8220;yes&#8220; row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;172743&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text css_animation=&#8220;zoom-in&#8220; uncode_shortcode_id=&#8220;826381&#8243; text_color_type=&#8220;uncode-solid&#8220; text_color_solid=&#8220;#002d4f&#8220;]<a href=\"https:\/\/munksjo.com\/\">Home<\/a> &gt; <a href=\"https:\/\/www.munksjo.com\/de\/media-news-munksjo\/\">Media<\/a> &gt; <a href=\"https:\/\/www.munksjo.com\/de\/all-articles\/\">All articles<\/a> &gt; Munksj\u00f6 and the Turkish Market: Solid Colors and Global Reach[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;734775&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_custom_heading auto_text=&#8220;yes&#8220; uncode_shortcode_id=&#8220;927578&#8243; text_color_type=&#8220;uncode-solid&#8220; text_color_solid=&#8220;#002d4f&#8220;]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;1&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;192845&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_custom_heading heading_semantic=&#8220;h4&#8243; text_size=&#8220;h4&#8243; uncode_shortcode_id=&#8220;141769&#8243; text_color_type=&#8220;uncode-solid&#8220; text_color_solid=&#8220;#002d4f&#8220;]The Turkish market holds a special place for Munksj\u00f6, especially as it continues to emerge as a prominent player in solid-color decor paper trends.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;141338&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;184597&#8243;]T\u00fcrkiye\u2019s growing preference for soft, subtle hues paired with textured finishes like wood grain or striped patterns mirrors the evolving tastes of local designers. Munksj\u00f6\u2019s expertise in producing high-quality, solid-color decor papers perfectly complements these preferences, allowing customers to achieve the sophisticated aesthetics that are increasingly in demand.<\/p>\n<p>Munksj\u00f6 is a global company with a strong international footprint, boasting manufacturing facilities in Germany, France, Spain, Brazil, and China. This global reach supports a diverse range of laminate surface applications made of decor papers, including furniture, worktops, facades, and flooring. With this extensive presence and wide application range, Munksj\u00f6 brings an unparalleled depth of experience to each market it serves.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;2&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;141338&#8243;][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;744804&#8243;]<strong>Intermob 2024: A Key Platform for Engagement<\/strong><\/p>\n<p>To better understand and anticipate trends in the Turkish market, Munksj\u00f6&#8217;s team attended the Intermob Fair 2024 in Istanbul, a leading platform for the furniture subsidiary industry in T\u00fcrkiye. The fair, a significant hub for Turkey, the Middle East, and Europe, attracted furniture manufacturers, architects, and designers. It allowed Munksj\u00f6 to introduce its new collection of solid color trends for 2024 and upcoming innovations for 2025.<\/p>\n<p>During the fair, Munksj\u00f6\u2019s team discussed business opportunities and engaged in direct conversations with customers to gather feedback on their experiences and preferences. This included evaluations from both customers and visitors concerning the recently launched colors in the market, offering valuable insights. It was particularly instructive to observe firsthand how customers played with color, texture, and material combinations using the newly introduced shades.<\/p>\n<p>Some of the standout colors that Munksj\u00f6 developed, which were especially well-received and played a pivotal role in helping customers introduce color novelties at Intermob, include:[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_gallery el_id=&#8220;gallery-143253&#8243; medias=&#8220;121817,121819,121821,121823&#8243; gutter_size=&#8220;3&#8243; screen_lg=&#8220;1000&#8243; screen_md=&#8220;600&#8243; screen_sm=&#8220;480&#8243; single_overlay_opacity=&#8220;50&#8243; single_padding=&#8220;2&#8243; uncode_shortcode_id=&#8220;186240&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8220;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8220;850530&#8243;]S\u00e9bastien Alain\u00e9, Head of Marketing and Communication at Munksj\u00f6, highlighted the fair&#8217;s significance, stating, <em>&#8222;We are thrilled to see the continued dynamism and importance of the Turkish market for Munksj\u00f6, and the Intermob fair is still a fantastic opportunity to identify local market trends and new requirements from the laminate surface material industry.&#8220;<\/em><\/p>\n<p>While broader economic conditions have led to some slowdown in the 2024 decor paper market, demand in T\u00fcrkiye for trendy laminate color is still there, underscoring the market&#8217;s strategic relevance for solid color decor paper novelties. Munksj\u00f6&#8217;s commitment to being more than a supplier but a partner who understands and innovates based on the Turkish market&#8217;s unique demands was further solidified through these engagements.<\/p>\n<p><strong>Customer-Centric Approach and Unmatched Expertise<\/strong><\/p>\n<p>One of Munksj\u00f6\u2019s key characteristics is its dedication to fostering long-term partnerships and strong relationships worldwide. The company has built a reputation for its dynamic approach to product development, innovation, and responsiveness to challenges. Such qualities have cemented Munksj\u00f6 as a leader and go-to name for customized, high-quality decor paper solutions. The company\u2019s made-to-order products exemplify a high level of individualization, ensuring that customers&#8216; specific needs are met. Munksj\u00f6&#8217;s technical customer service team is crucial in optimizing the paper\u2019s runnability during the customer&#8217;s production process and enhancing efficiency and product characteristics.<\/p>\n<p>Munksj\u00f6\u2019s commitment to comprehensive service extends to being present wherever its customers need support. This means that the company\u2019s expertise is available from afar and on-site, offering real-time solutions and assistance. The approach is no different in T\u00fcrkiye, where the company ensures that its customers receive tailored support to meet the unique demands of the local market.<\/p>\n<p><strong>Looking Forward: A Continued Commitment to the Turkish Market<\/strong><\/p>\n<p>The Intermob Fair allowed Munksj\u00f6 to deepen its understanding of the Turkish market and further engage in conversations about future opportunities. With the 2025 color trends around the corner, the company is excited to continue being a partner of choice for decor paper needs, offering personalized solutions that cater to the ever-evolving preferences of the Turkish market.<\/p>\n<p>As Munksj\u00f6 remains attuned to industry trends and customer demands, its commitment to delivering high-quality, individualized solutions will continue to drive the company forward, strengthening its bond with the Turkish market and supporting the success of its valued partners.<\/p>\n<p>&nbsp;<\/p>\n<p><em><span data-teams=\"true\"><span class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">For Turkish speakers: <a href=\"https:\/\/swe01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fonline.fliphtml5.com%2Fwrdmu%2Fdttw%2F%23p%3D25&amp;data=05%7C02%7Ccaio.soares%40munksjo.com%7C1c26f0db4ecf4ad9654208dcf772d59c%7C9b653d5ef0c04276b6d95e87cbe13b3f%7C0%7C0%7C638657319973612774%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&amp;sdata=yNkoUHJNFSahXi4%2BC2hEJIS4f0ihC6mLk7G%2FAm7W0bE%3D&amp;reserved=0\">check out the article published<\/a> in Laminart magazine 154 &#8211; Oct\/Nov 2024.<\/span><\/span><\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8220;0&#8243; override_padding=&#8220;yes&#8220; h_padding=&#8220;2&#8243; top_padding=&#8220;1&#8243; bottom_padding=&#8220;2&#8243; overlay_alpha=&#8220;50&#8243; gutter_size=&#8220;3&#8243; column_width_percent=&#8220;100&#8243; shift_y=&#8220;0&#8243; z_index=&#8220;0&#8243; uncode_shortcode_id=&#8220;164192&#8243;][vc_column column_width_percent=&#8220;100&#8243; 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