{"id":121922,"date":"2024-06-27T16:00:27","date_gmt":"2024-06-27T14:00:27","guid":{"rendered":"https:\/\/www.munksjo.com\/munksjo-marks-its-presence-at-formobile-2024-with-innovations-that-go-beyond-the-new-brand-identity\/"},"modified":"2025-02-14T17:44:42","modified_gmt":"2025-02-14T16:44:42","slug":"munksjo-marks-its-presence-at-formobile-2024-with-innovations-that-go-beyond-the-new-brand-identity","status":"publish","type":"post","link":"https:\/\/www.munksjo.com\/de\/munksjo-marks-its-presence-at-formobile-2024-with-innovations-that-go-beyond-the-new-brand-identity\/","title":{"rendered":"Munksj\u00f6 marks its presence at ForM\u00f3bile 2024 with innovations that go beyond the new brand identity"},"content":{"rendered":"

[vc_row unlock_row_content=“yes“ row_height_percent=“13″ back_color=“color-xsdn“ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“190430″ back_color_type=“uncode-palette“][vc_column width=“1\/1″][\/vc_column][\/vc_row][vc_row unlock_row_content=“yes“ row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“2″ bottom_padding=“1″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“172743″][vc_column width=“1\/1″][vc_column_text css_animation=“zoom-in“ uncode_shortcode_id=“202833″ text_color_type=“uncode-solid“ text_color_solid=“#002d4f“]Home<\/a> > Media<\/a>\u00a0> Press release<\/a> > Munksj\u00f6 marks its presence at ForM\u00f3bile 2024 with innovations that go beyond the new brand identity[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“734775″][vc_column width=“1\/1″][vc_custom_heading auto_text=“yes“ uncode_shortcode_id=“771859″ text_color_type=“uncode-solid“ text_color_solid=“#002d4f“]This is a custom heading element.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“1″ bottom_padding=“1″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“192845″][vc_column width=“1\/1″][uncode_info_box items=“Date“][vc_column_text text_lead=“small“ text_color=“color-194702″ css_animation=“zoom-in“ uncode_shortcode_id=“390234″ text_color_type=“uncode-palette“]<\/p>\n

Para ler a vers\u00e3o em portugu\u00eas, acesse o arquivo no final da p\u00e1gina<\/em><\/p>\n

[\/vc_column_text][vc_column_text text_color=“color-228529″ css_animation=“left-t-right“ uncode_shortcode_id=“639743″ text_color_type=“uncode-palette“]<\/p>\n

In addition to a new color collection for decor papers developed especially for the Latin American market, the brand is set to present the projections for the ExpanDecor project in the region.<\/em><\/h4>\n

[\/vc_column_text][vc_column_text css_animation=“left-t-right“ uncode_shortcode_id=“990261″]Munksj\u00f6 is set to showcase a series of novelties for clients, partners, and other visitors at ForM\u00f3bile\u2014International Trade Fair for the Furniture and Wood Industry 2024\u2014held from July 2 to 5 in S\u00e3o Paulo.[\/vc_column_text][vc_column_text css_animation=“left-t-right“ uncode_shortcode_id=“187719″]\"Among<\/p>\n

Among the highlights is the first presentation of a collection tailored to the Latin American market: \u201cThe Essentials.\u201d It is a selection of 64 solid color options for decorative papers for laminated surface materials, created under the careful curation of their partner design studio in Paris to meet HPL\/CPL and LPL transformation processes. In other words, the perfect union of global trends with the favorite colors of the Latin American decoration market!<\/p>\n

„The Essentials collection brings together a versatile range of white, neutral, and intense colors, combining our best-sellers in a pocket version that facilitates visualization and selection while providing a comprehensive view of the best cost-benefit ratio for the market\u2019s most desired colors,“ explains Tadeu Souza, Head of Sales & Marketing at Munksj\u00f6 Latin America.<\/p>\n

Munksj\u00f6 will also present its M-FOIL pre-impregnated papers for the first time in Latin America. It is a unique range of value-added \u201cclean and green\u201d pre-impregnated foil base paper that is formaldehyde-free and uses only FSC\u00ae (Forest Stewardship Council\u00ae license code FSC-C019019) certified wood fibers. M-FOIL papers are suitable for many end applications; we can find foil finish products almost everywhere, such as furniture for living, sleeping, and working spaces, ceiling panels, interior doors, profile wrapping, caravan materials, and many other special segments. The growth of pre-impregnated papers is expected to accelerate in the coming years due to the attractive product characteristics of the finished foil: a sustainable and cost-effective solution with very good aesthetics and a warm, natural feel.[\/vc_column_text][vc_custom_heading heading_semantic=“h4″ text_size=“h4″ css_animation=“right-t-left“ uncode_shortcode_id=“454622″]<\/p>\n

ExpanDecor: double the capacity, double the efficiency<\/p>\n

[\/vc_custom_heading][vc_column_text css_animation=“left-t-right“ uncode_shortcode_id=“138844″]\"ExpanDecor: It will be hard to visit Munksj\u00f6’s stand at this year\u2019s ForM\u00f3bile and ignore the ExpanDecor project, the largest investment by the Munksj\u00f6 Group in the region. The project is worth 175 million reais (around 30 million euros), and its main initiative is the modernization and conversion of one of the paper machines (PM7) at the Munksj\u00f6 factory in Caieiras for the sole production of decorative papers \u2013 print base papers (PBP), low-pressure laminate (LPL) papers, and high-pressure laminate (HPL) papers. At the end of the project, scheduled for the first quarter of 2025, the Caieiras plant will be able to produce 4-, 5-, 6-, 7-, and 8-foot decorative papers.<\/p>\n

„After the completion of ExpanDecor, with a state-of-the-art paper machine in terms of embedded technology, the Caieiras factory will double its production capacity, being able to meet 100% of the Brazilian decor paper market and export to other Latin American countries. Additionally, the machine upgrade will result in a 30% to 50% reduction in plant water usage per ton of paper produced, in line with the Group\u2019s sustainability agenda,“ says Valmir Piton, VP of Munksj\u00f6 Latin America and General Manager of the Caieiras plant.[\/vc_column_text][vc_column_text css_animation=“left-t-right“ uncode_shortcode_id=“184910″]\"Caieiras\u00a0„Caieiras is an important plant for Munskj\u00f6 to serve our customers with a local supply platform. The investment in capacity expansion and technology enhancement at the plant underlines the group’s confidence in the Latin American region and our commitment to continue serving this market with excellence and quality consistency,“ concludes Dr. Manfred Bracher, CEO of Munksj\u00f6.[\/vc_column_text][vc_column_text css_animation=“left-t-right“ uncode_shortcode_id=“848758″]Visit Munksj\u00f6 at Form\u00f3bile
\nS\u00e3o Paulo Expo \u2013 Rod. Dos Imigrantes, KM 1,5 \u2013 S\u00e3o Paulo (SP)
\nHall E, Booth 050[\/vc_column_text][vc_separator sep_color=““ uncode_shortcode_id=“554192″][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“456026″][vc_column width=“1\/1″][vc_button size=“btn-xl“ border_animation=“btn-ripple-out“ border_width=“0″ css_animation=“zoom-in“ animation_delay=“400″ link=“url:https%3A%2F%2Fwww.munksjo.com%2Fwp-content%2Fuploads%2F2025%2F02%2FPress-release_ForMobile_PT-2.pdf“ uncode_shortcode_id=“159931″]Vers\u00e3o em portugu\u00eas[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=“0″ override_padding=“yes“ h_padding=“2″ top_padding=“3″ bottom_padding=“3″ overlay_alpha=“50″ gutter_size=“3″ column_width_percent=“100″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“995953″][vc_column width=“1\/1″][vc_custom_heading heading_semantic=“h4″ text_size=“h4″ css_animation=“right-t-left“ uncode_shortcode_id=“192090″]Innovative decor paper solutions \u2013 Made by Munksj\u00f6[\/vc_custom_heading][vc_column_text css_animation=“zoom-in“ uncode_shortcode_id=“785431″]Munksj\u00f6 is a leading international manufacturer of decor paper solutions for the surface upgrading of wood-based panels. Our purpose is to contribute to making sustainable living spaces accessible to everyone. We offer and develop innovative, tailor-made decor paper solutions, which are further processed and finally used in product applications, ranging from furniture and laminate flooring to other interior and exterior surface materials. With 1200 employees, Munksj\u00f6 operates at six production sites in five countries: Germany, Spain, France, Brazil, and China. Our annual net sales are about EUR 500 million.[\/vc_column_text][vc_row_inner row_inner_height_percent=“0″ overlay_alpha=“50″ gutter_size=“3″ shift_y=“0″ z_index=“0″ uncode_shortcode_id=“157196″ limit_content=““][vc_column_inner column_width_percent=“100″ position_vertical=“middle“ gutter_size=“3″ back_color=“color-194702″ overlay_alpha=“50″ shift_x=“0″ shift_y=“0″ shift_y_down=“0″ z_index=“0″ medium_width=“0″ mobile_width=“0″ css_animation=“zoom-in“ animation_delay=“300″ width=“1\/1″ uncode_shortcode_id=“204308″ back_color_type=“uncode-palette“][vc_column_text text_color=“color-xsdn“ css_animation=“zoom-in“ uncode_shortcode_id=“462735″ text_color_type=“uncode-palette“ css=“.vc_custom_1716962908191{padding-top: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}“]<\/p>\n

For more information, please contact:<\/span><\/strong><\/h4>\n

Marion Abeln
\n<\/strong>Operational Marketing & External Communication Manager<\/span><\/p>\n

Adriana Cattelani
\n<\/strong>Brand & Communication Manager<\/span><\/p>\n

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