Changes in Munksjö’s Executive Management Team

APRIL 14, 2023
Anders Falkeström, currently VP of China and APAC, is appointed Group
deputy CEO, responsible for China/APAC and Group administrative functions –
Finance, IT, HR, and Communications – effective July 1, 2023. Anders will be
located in Stockholm and report to our new CEO, Dr. Manfred Bracher, who will
take on the position on May 1.
Xiang Huang will take the role of General Manager Munksjö Xingtai. He will join
the company beginning of May. Xiang holds double diplomas, Bachelor’s in Pulp
& Paper Engineering, and MBA, and he has a long background in various leading
supply chain and technical positions within UPM in China. In his new role, Xiang
will lead the work within Munksjö to build a strong production platform and market
foothold in China and adjacent export markets in the Asia Pacific. As General
Manager of the joint venture, he will report to the Munksjö Xingtai Board of
Directors and Munksjö deputy CEO, Anders Falkeström.
Anders comments: “During my time with Munksjö in China, I had the chance to
work with many talented and ambitious colleagues. I hope to bring some of their
spirit with me into my new role. Since I have known most of my colleagues in the
Group administrative functions before, I will be full of inspiration to start my new job
in July. With Xiang as my successor as General Manager for our joint venture, I am
confident we will accelerate the development – especially the supply part – of our
business in China. I am glad to get the chance to support Xiang in his new role while
staying close to my other colleagues in China!”
“Munksjö China has undergone and will continue a tremendous change towards a
bright future full of challenges and opportunities. I’m honored to join a great team
who are making this happen, and looking forward to learning from and working with
each and every one. I firmly believe that together, we will build a stronghold of
Munksjö operation in China to support the company’s long-term success both locally
and globally”, says Xiang Huang.
Also, Florian Mayer has been appointed VP Sales & Marketing as of July 1. He
will succeed Dr. Matthias Krull, who has announced his retirement effective at the
end of 2023, after successfully serving the company for 27 years. Florian will be
based in Aalen and report to CEO Dr. Manfred Bracher. He currently works as Senior
Director Sales & Marketing at Briggs & Stratton, and earlier, he worked in leading
commercial roles at Stanley Black & Decker. As an executive management team
member, Florian will continue to drive Munksjö’s growth agenda, focusing on
innovations for a sustainable everyday life.
“I am excited to join Munksjö in this interesting time of change and to be a part of
this company with a clear mission, vision, and cultural values to live up to. I want to
learn everything about our customers, value proposition, and market to help navigate
through this very dynamic market and rapidly changing economic environment”,
says Florian.
Xiang Huang
Florian Mayer
Anders Falkeström
Tomas Wulkan, retiring CEO of Munksjö, comments: “Anders has been deeply involved in establishing
Munksjö as a stand-alone company and building our future plans. With his deep knowledge of the company,
our organization, and our development plan, he will be key to the further advancement of Munksjö as a
leader in the decor paper industry. I want to thank Anders for his exceptional commitment to the company.
During very challenging times, he enabled the execution of our China plans. Much work remains in Xingtai,
but we have established Munksjö with a state-of-the-art asset in the world’s largest decor paper market.
With his technical background in a leading international paper company, Xiang is well qualified to continue
the work that Anders has started.”
“I also want to thank Matthias for his phenomenal contribution to the company over the past decades. He
leaves Munksjö with an excellent reputation as the “grand old man” of our industry. His market know-how
and customer-driven leadership have been instrumental to our business and success for a long time”, says
Tomas. “I wish Xiang and Florian most welcome to Munksjö and wish them and Anders the best of luck in
their new assignments,” he concludes.
Innovative decor paper solutions – Made by Munksjö
Munksjö is a leading international manufacturer of decor paper solutions for the surface upgrading of woodbased panels. Our purpose is to contribute to making sustainable living spaces accessible to everyone. We
offer and develop innovative, tailor-made decor paper solutions, which are further processed and finally
used in product applications, ranging from furniture and laminate flooring to other interior and exterior
surface materials. With 1200 employees, Munksjö operates at six production sites in five countries:
Germany, Spain, France, Brazil, and China. Our annual net sales are about EUR 500 million.
For more information, please contact:
Adriana Cattelani, Brand & Communication Manager
Phone: +55 11 95683 4894