In 2026, Tour DeCore returned as Munksjö’s global wellbeing challenge, inviting employees to stay active and contribute to a shared goal through walking, running, cycling, swimming, hiking and rowing.

Under the theme “From Backing to Finish”, the campaign reflected what connects our businesses: in abrasive products, backing enables performance. In decor applications, paper gives surfaces their identity. Through Tour DeCore, those two worlds came together in one shared experience.

The campaign also created a concrete local impact. The location with the highest participation rate earned the right to direct a €10,000 donation to a local NGO, linking employee engagement to community benefit.

“Tour DeCore 2026 showed how wellbeing can bring people together across locations, functions and routines. What made this edition especially meaningful was seeing colleagues from our different businesses move as one team, building not only kilometers, but also connection, engagement and shared purpose,” says Itziar Larrañaga, Munksjö HR Director.

What gave the campaign its energy, however, was the way employees made it their own. Across locations, colleagues shared their activities, encouraged one another and turned everyday movement into something collective.

For Ludovic Laroche, from the E2P laboratory in Arches, the motivation was both personal and collective: “I took part in the Tour DeCore to challenge myself, strengthen team spirit, and contribute to a meaningful company initiative.”

For Yashira Navas, Optimization & Development Manager in Tolosa, the campaign reflected something even broader about workplace connection: “With projects like this, besides promoting sports, we get to know our colleagues better and see the places where they live. You could say that this campaign reinforces the idea that SPORT IS LIFE!”

That sense of shared momentum was visible throughout the campaign. Employees contributed not only through kilometers, but also through community participation, photos and local encouragement, making Tour DeCore a lived experience rather than just a challenge.

More than a wellbeing initiative, Tour DeCore 2026 showed what can happen when people move with purpose. By bringing together employees in one shared challenge, the campaign became a powerful example of how participation can strengthen culture, create visibility and build connection across a global business.